We're on the hunt for a super experienced Brand Champion to help shape and deliver our brand as the business continues to grow in these exciting times. You'll be responsible for activating the brand; thinking, shaping and moving it forward with one clear message. You'll be looking after all customer touch points and channels to really nail the delivery of tangible commercial results.
Everyone has a say in crafting their own role when they join - so here's just a sense of your main responsibilities for now;
You'll get under the skin of our business. Coffee expertise is at the heart of the brand proposition and this will continue to be a differentiator and one which must be nurtured.
You'll nurture our strong focus on customer and community with particular emphasis on engagement and innovative loyalty programmes, working closely with our Community Champion to understand what we do + what we can improve.
You'll steer and implement all promotional marketing activity around three major campaigns each year.
You'll be tasked with improving the overall look and feel in shop.
We're about the food too. It's presentation and how it can be positioned to drive incremental sales will be crucial to your activity.
A digital marketing plan will naturally form part of the strategy. you'll be able to work with the Nero Group brand and marketing team to ensure the website and social media channels are hitting it out of the park and aligned to the Group.
You'll be hungry to learn about our business and will want to drive deep into the operations and understand the dynamics and culture of the business before seeking to implement positive change. We want you to get to know the hooligans. We're growing. We want you to as well (in your career!) There's loadsa scope to be creative and have a huge impact on the future of H + H and we'd expect your role to evolve with that so show us what you got.
At H+H, we know it makes sense when people get to be their "BestSelf" and play to their strengths . For this role to bring out the very best in you, you'll be brilliant at, and love to do, this special blend of stuff:
The Smarts - you've got the experience you need for this role built across food/retail environments and you're confident in your foundation of marketing knowhow, gleaned from other businesses. We'd love it if you've worked in an entrepreneurial environment too. We're founder led and you'll have interaction with every level in this business.
Ownership - you are a trusted pair of hands and understand the responsibility + impact of your role. To deliver it you'll have to strong track record of brand activation success, within a multi-site brand-led retail business.
Rapport builder - you'll love meeting your fellow Hooligans and can adeptly listen, engage and understand their perspective. You're a people person and your expertise means you can quickly win them round to your way of thinking. You'll be working with key stakeholders across both H + H and Nero, so you'll need to be un-phased by input and feedback from every level of the business.
Organiser - proven knack of juggling several balls at the same time without dropping any. Managing demanding people and the unexpected comes easy to you.
Energiser - you deliver your role with bags of focus and energy - You make the mundane amazing and never fail to engage with people across the business.
Diligence - you're meticulous with an eagle eye for detail. Where others might see monotomy you see opportunity and take pleasure in precision. You're able to work effectively within limited budgets, using consumer insight and your maverick flair to drive customer loyalty.
We're all about creating a whole new coffee experience that's a better kinda different. So we dedicate ourselves to crafting great, speciality coffee (the very best you can get), building a dream team of happy Harris + Hoole people and making friends in the local communities around our artisan coffee shops as we go. And there's alot to be done. We're busy, we're making mistakes and we're learning. Sometimes we are even surfing the edge of chaos. But we're also part of growing something that's having an impact. Most importantly, we're having alot of fun. If you're brilliant at what you do, you think you'll thrive with us and all that sounds as exciting to you as it does to us then read on.
We want to offer everyone who joins us with plenty of opportunity to learn and grow. So we offer stellar training to all our people so they can master their craft, and the space to play to their strengths. As we're part of the Caffe Nero Group you'll get exposure to the fantastic teams there to help you stretch yourself. We also offer fair reward for everyone's hard work and contributions. In return for smarts, passion and elbow grease we offer competitive pay, discretionary bonsu, contributionary Pension scheme, life assurance and 25 days holiday. Plus legendary parties and as much coffee as you can drink. Coffee lovers welcome!